Client Brief:


Korbel is the oldest operating champagne manufacturer in America, with a long, storied history.


As such, the brand desires to position product in a custom-designed display which conveys that heritage in an elegant and desirable way.


The display will be primarily set in floral departments in supermarkets to gain incremental "special occasion" purchases.

Natural Response

Client Brief:


Retailing from $2,495 to $4,995 in queen, Natural Response mattresses “are intended to impress consumers seeking the epitome in sleep luxury and comfort, and to deliver highly elevated margins to retailers who floor them.”  


The spa-inspired line will be showcased and

stage-lit in a Zen-like environment in keeping with the beds’ “serene yet stunning” design. 



West Marine

​​Client Brief:


One of the largest "big box" marine stores in the U.S., West Marine operates about 300 stores and are actively growing.


West Marine recognized an opportunity to add value for their customers and increase their revenue through simply educating shoppers on reccommended safety equipment for their boating adventures.


To do this, we together developed a high-profile display with integrated touch-screen tablet that allows the shopper to retrieve a vessel-specific shopping list.

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Initial Sketches

Most new designs begin as a rough marker sketch like the ones shown here as a response to a rough design brief. Quick sketches like these help us explore and share ideas both internally and at client review sessions. These early “ideations” help guide the overall creative direction of the project by uncovering both desired and undesired ideas.