FROM ROUGH IDEAS TO EFFECTIVE IN-STORE SOLUTIONS
Korbel is the oldest operating champagne manufacturer in America, with a long, storied history.
As such, the brand desires to position product in a custom-designed display which conveys that heritage in an elegant and desirable way.
The display will be primarily set in floral departments in supermarkets to gain incremental "special occasion" purchases.
Retailing from $2,495 to $4,995 in queen, Natural Response mattresses “are intended to impress consumers seeking the epitome in sleep luxury and comfort, and to deliver highly elevated margins to retailers who floor them.”
The spa-inspired line will be showcased and
stage-lit in a Zen-like environment in keeping with the beds’ “serene yet stunning” design.
Initial ideas like the ones shown here
help guide the project kickoff phase
by stirring some sort of emotion
within all parties involved.
Usually we find that there are some
elements that are immediately
well-received and others that are
quickly dismissed as out of budget,
not compatible with the brand,
or just unliked for any other subjective
These are all good things to know before embarking on the next phase: rendering.
The final product is shown here in
a liquor store setting. The initial run
of this display was 300, and the
client requested that the unit ship
Because of the tight tolerances in
this particular design, the wires
that hold the bottles had to be
perfectly bent and welded.
Multiple prototypes afforded us the
testing necessary to ensure excellent
build quality and field performance
of this unit.
Most new designs begin as a rough
marker sketch like the ones shown
here as a response to a rough design
Quick sketches like these help us
explore and share ideas both
internally and at client review
These early “ideations” help guide
the overall creative direction of the
project by uncovering both desired
and undesired ideas.
Seeing the final assembled product
for the first time is always an
amazing feeling, especially with
a complex design such as this.
Careful planning and a steady but
quick and methodical approach
throughout the entire development
process yielded a finished product
that looked nearly identical to the
initial concept renderings.
The materials used in this installation
were heavy and durable, designed to
perform for years on-site.
One of the largest "big box" marine stores in the U.S., West Marine operates about 300 stores and are actively growing.
West Marine recognized an opportunity to add value for their customers and increase their revenue through simply educating shoppers on reccommended safety equipment for their boating adventures.
To do this, we together developed a high-profile display with integrated touch-screen tablet that allows the shopper to retrieve a vessel-specific shopping list.
Endcap displays like this West Marine
interactive are often challenging.
This is primarily because the design
must adapt seamlessly with an
existing fixture, to which, many times
we do not have continuous access.
The initial phases ignore many of
the unknowns and ideas are presented
based on general concepts, shown
in skech form as seen here.
The quick sketches serve to help establish
an initial direction for the project.
This display shows very well with built-in backlighting systems, beadwood textures and a unique taj-teak base cover with a flush
wood inlay feature.
The touch screen positioning was determined by studying human factors diagrams and optimizing the angle and height of the screen for maximum ease